TikTok is introducing a fresh option that enables them to reduce the quantity of AI-made media appearing in their timelines. This initiative comes as the platform disclosed that it presently contains over 1 bn AI-generated clips.
Pilot Phase and Launch
This change is being tested over the next few weeks before a full-scale launch. This advancement comes amid a surge in AI-generated material, spurred by new content generation software.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the fastest-growing video streams on another major platform exclusively feature clips produced artificially. A considerable share of this material is deemed low-quality AI content, a term for inferior, bulk-generated content that is typically absurd or dreamlike.
Our research shows that many people appreciate content created using AI tools, ranging from digital art to educational videos, and we aim to offer the community the power to adjust the amount of that, based on their own likes,” said a platform representative.
Volume and Proportions
The platform announced that there are currently over a billion videos on its app labeled as AI-generated. In total, over 100 m videos are submitted to the platform each day, making AI-generated material a relatively small portion of its complete catalog.
How to Adjust Settings
Users will be in a position to limit or boost the volume of AI content they watch by opening the “manage topic” setting in the application and selecting “AI-generated content”. Further subjects that are already be adjusted under the tool include news, style, aesthetics, and dance.
AI Disclosure Rules
Its guidelines oblige users to label lifelike AI-made content, and it bans dangerous fake videos of celebrities or emergencies. Any realistic AI video that is not labeled can be taken down under its community policies.
In addition, the platform will now attach an AI-generated label to content made using its built-in AI features, or detected by an collaborative effort for identifying AI-generated material. This measure is intended to deter users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is furthermore establishing a two million dollar AI literacy fund for professionals and organizations to develop informative material about using AI responsibly. This program will benefit educational bodies dedicated to training coding and technology.
Moderation Strategy
TikTok has justified its content review process, amid controversy over proposals to make redundant numerous review team members in the UK. The company is set to eliminate hundreds of positions in its user protection division in London, with labor groups and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A company official explained that staff-based oversight would still have a role, but AI can safeguard staff by eliminating the most graphic content ahead of it is viewed by people. The platform announced a 76% decrease in shocking and graphic content handled by human moderators over the last 12 months due to reliance on its AI tools.
We believe it is crucial to combine staff and AI to ensure user safety,” she said. “We’ll have people as involved in the system, but we additionally believe it’s very important to minimize viewing of harmful content as quickly as possible, which is where a lot of the machine support is proving valuable work at speed.”
